Media Buyer and Planner

TL;DR

Media Buyer and Planner (Southern Europe): Build and own brand awareness strategy across Italy and Spain with an accent on upper funnel media planning, budgeting, and execution across online and offline channels. Focus on allocating multi-million euro budgets, coordinating agencies for TV and OOH, running in-house paid social campaigns, and using AI for performance analysis.

Location: Milan or Paris (Hybrid)

Company

Europe's leading finance workspace for SMEs with banking at its core, serving 600,000+ customers across 8 European countries.

What you will do

• Own Southern Europe's media strategy starting with Italy: build annual media plans across TV, OOH, audio, social with €4–6M budget.
• Run offline campaigns end-to-end: brief and coordinate external agency for TV and OOH buys.
• Execute online campaigns in-house: manage paid social on Meta and beyond, align with performance team.
• Build Southern Europe media operating model: partner with local Brand stakeholders on creative and timing.
• Report and optimize: track performance, apply learnings and AI tools for better allocations.

Requirements

• Fluent in Italian and English, deep knowledge of Italian media landscape.
• At least 5 years experience building and managing media plans across online/offline channels (TV, OOH, video, audio, social).
• Budget management at scale: allocated and optimized multi-million media budgets.
• Hands-on with digital platforms: independently set up and run paid social campaigns (Meta minimum).
• AI-native: use AI tools for research, briefs, reporting.

Nice to have

• Experience evolving into strategic media lead for markets.

Culture & Benefits

• Real ownership in net-new role building Southern Europe media model.
• Fast-growing market focus on Italy with senior visibility.
• Clear growth path to strategic market lead.
• Embedded with Milan team, connected to European media network.
• Diversity-focused with 80+ nationalities, discrimination-free hiring.
• Unlimited access to best AI tools, experiment freely.

Hiring process

• Average 20 working days.
• Human final decisions, AI may assist in screening.