Group Director, Brand & Demand Strategy (B2B Marketing)

TL;DR

Group Director, Brand & Demand Strategy (B2B Marketing): Designing the strategic thesis for new client engagements to drive pilot-to-retainer conversion with an accent on integrating brand communications and performance marketing. Focus on diagnosing B2B business models, sequencing multi-channel execution, and aligning cross-functional SMEs to deliver commercial outcomes.

Location: Remote - Must be based in Canada

Company

hirify.global is a growing B2B agency specializing in high-leverage strategic growth for clients across services, industrial, and SaaS verticals.

What you will do

• Define the strategic thesis for every new client engagement, establishing the "why" and "how" to achieve business goals.
• Drive pilot-to-retainer conversion rates by ensuring high-impact strategy in the first 30 days.
• Act as the strategic integrator across Performance, Communications, and Commerce divisions.
• Collaborate with SMEs in Paid Media, SEO, Content, AI search, and RevOps to pressure-test and refine integrated plans.
• Sequence multi-channel work to tie directly to client commercial outcomes.

Requirements

• Must permanently reside in Canada.
• 10+ years in agency or in-house B2B marketing.
• At least 5 years in a senior strategy role spanning both brand/communications and performance/demand.
• Technical fluency in 4+ areas: Paid Search, Paid Social, SEO, Content, AI search, Creative, Programmatic, Lifecycle, or RevOps.
• Track record of setting strategy for B2B clients across services, industrial, SaaS, and B2B commerce.
• Comfort operating as a high-leverage individual contributor without a direct team.

Nice to have

• Strong opinions on the difference between a marketing strategy and a media plan.
• Experience using AI to perform real B2B strategic work.

Culture & Benefits

• Remote-first work environment utilizing Zoom and Slack.
• Comprehensive health benefits including medical, dental, vision, disability, and life insurance.
• Mental and physical wellness support via Headspace, Omada, and Aaptiv.
• Annual company-wide retreat.
• Competitive base salary and performance bonuses.
• Paid time off and a focus on supporting the whole person.