Senior Social and Content Media Manager

TL;DR

Senior Social and Content Media Manager (TikTok): Own social strategy across client accounts and lead viral content creation with an accent on virality, engagement, and conversion. Focus on developing big creative ideas, directing production shoots, analysing performance patterns, and building repeatable winning formats.

Location: Hybrid working (Manchester or London, United Kingdom)

Company

TikTok Shop specialist agency focused on driving GMV growth for beauty, fashion, lifestyle and FMCG brands across UK, US and EU.

What you will do

• Own social strategy for key client accounts, defining content frameworks for virality, engagement and conversion
• Lead creation of viral-first TikTok content, developing big ideas like team-led, story-driven and entertainment-first campaigns
• Direct shoots, content days and activations, ensuring high-volume, high-quality, performance-led output
• Analyse content performance, identify viral patterns and refine hooks, formats and messaging
• Lead content creators and editors, setting standards and driving a culture of output and performance

Requirements

• Proven experience running social for brands or businesses
• Strong track record of viral TikTok content
• Deep understanding of TikTok trends, content formats and audience behaviour
• Ability to think in big ideas and direct shoots/content production
• Strong commercial awareness

Nice to have

• Experience in fashion, beauty or lifestyle brands
• Experience scaling brands through TikTok
• Experience managing creators or teams

Culture & Benefits

• Competitive salary aligned to experience and impact
• Performance-related bonus/commission linked to account growth
• 28 days holiday + bank holidays
• Hybrid working (London & Manchester)
• Flexible working hours