Product Marketing Lead (Payments)

TL;DR

Product Marketing Lead (Payments): Lead product marketing for hirify.global Payments platform enabling small businesses to streamline invoicing to cash flow with an accent on strategy, go-to-market launches, and customer adoption. Focus on developing positioning and messaging, driving feature launches, running experiments for payments volume growth, and defining success metrics.

Location: Remote from Canada (Halifax, Calgary, Vancouver, Ottawa, Kitchener, Waterloo, Hamilton, Truro). Must be legally authorized to work in Canada; no sponsorship, relocation assistance, or visa transfer offered.

Salary: CA$127,200 - CA$158,000 per year

Company

SaaS platform providing financial tools for small businesses including invoicing, expenses, payments, and payroll.

What you will do

• Develop deep understanding of payments landscape, competitors, and small business needs; champion insights across the business.
• Conduct customer research for Payments ICPs and translate into positioning, messaging, and roadmap recommendations.
• Lead end-to-end go-to-market for feature launches, pricing changes, from strategy to execution and results analysis.
• Partner with product and expansion teams to design experiments and programs driving payments adoption and volume growth.
• Create messaging, content, and enablement to communicate compelling stories about financial products.
• Define KPIs, reporting frameworks, and keep stakeholders informed on progress.

Requirements

• 7+ years product marketing in B2B software, preference for SMB/professional services.
• Proven track record leading launches with measurable adoption and usage growth.
• Strong positioning/messaging skills for complex financial products.
• Customer empathy, research experience translating to action.
• Cross-functional collaboration and influence skills.
• Metrics-driven approach with KPIs for adoption/usage.

Nice to have

• Fintech or payments experience (strong preference).
• Bias for action in fast-paced distributed environment.

Culture & Benefits

• Comprehensive health/wellness benefits, flexible vacation, retirement/pension matching, stock options, parental leave.
• Perks like peer recognition, EAP, headphone credit, in-person gatherings, home office credit.
• Supportive culture with belonging programs, mentoring, accelerated growth via onboarding and coaching.
• Flexible work environments: remote, hybrid, in-office across North America and Europe.