Senior Principal, Accounts - Paid Media

TL;DR

Senior Principal, Accounts - Paid Media: Owning and growing persuasion client portfolio across digital paid media and television with an accent on strategy, sales, client leadership, and revenue ownership. Focus on winning and retaining clients, guiding persuasion strategy, coordinating digital and TV campaigns, and ensuring aligned messaging and targeting to drive electoral and issue-based wins.

Location: Washington, D.C. or remote within the US.

Salary: $110,000-$120,000

Company

Full-service media and fundraising firm supporting progressive causes, candidates, nonprofits, and advocacy organizations.

What you will do

• Lead persuasion clients, owning digital paid media and TV strategy, budget allocation, targeting, and creative direction.
• Coordinate with TV team for aligned digital/TV buys, consistent messaging, and reinforced persuasion goals.
• Embed in client work to proactively guide strategy across paid media, communications, budgeting, and campaign decisions.
• Track revenue/expenses, identify scaling opportunities, and lead pitches for new clients.
• Develop creative vision, manage production end-to-end, plan/execute digital campaigns on Meta, YouTube, CTV, DSPs.
• Analyze results, own project management/timelines, train juniors, and contribute to team management and cross-team collaboration.

Requirements

• 3+ years running political or advocacy advertising programs, with experience in persuasion-focused digital campaigns.
• Proven success as senior strategist/manager; expertise in Facebook Business Manager, Google, DSPs (Trade Desk, DV360).
• Strong copywriting, strategic communication, and comfort managing high-stakes client relationships.
• Agency/consulting experience and demonstrated commitment to progressive politics.

Nice to have

• Experience coordinating with TV advertising.
• Existing network for business development.

Culture & Benefits

• Competitive salaries, 100% premium health/dental/vision coverage, zero deductible plan, wellness benefits.
• Profit-sharing, 6% 401k match, 20 vacation days + 2 floating holidays, unlimited sick leave.
• Commuter benefits, remote coworking stipend, 12 weeks paid parental leave, student loan/professional development reimbursements.
• Unionized team (Campaign Workers Guild), healthy work-life balance, salary transparency, employee feedback.