Senior Media Buyer

TL;DR

Senior Media Buyer: Architecting complex, multi-channel media plans across Programmatic and Traditional Media to solve high-level business challenges with an accent on omnichannel strategy, high-impact buying, and performance leadership. Focus on managing CTV, Video, Display, Audio, OOH, Linear campaigns, negotiating vendor deals, and driving full-funnel growth through data insights.

Location: Remote in one of these US states only: AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VA or office in Boston, MA.

Company

Boston-based integrated digital marketing agency harnessing data-driven strategy and creative to help organizations achieve ambitious goals across industries.

What you will do

• Architect and manage integrated omnichannel campaigns across CTV, OLV, Native Ads, Streaming Audio, OOH, Linear TV, and Broadcast Radio.
• Build data-driven audience profiles using demographics, movement patterns, and digital interests for strategic planning.
• Evaluate and purchase media via programmatic platforms like StackAdapt, Basis, DV360, MNTN, and PMPs.
• Own performance measurement, translating data into insights on incrementality, LTV, and CAC.
• Lead client calls, QBRs, and relationships with publishers and data providers like Experian for preferred pricing.
• Mentor junior buyers and handle ad server setup, pixel creation, and QA.

Requirements

• 5+ years in digital media planning and buying with expertise in site-direct and programmatic.
• Expert proficiency with DSPs (StackAdapt, DV360, Basis, TTD), Ad Servers (Campaign Manager), and GA4.
• Proven track record with OTT/CTV, Streaming Audio, Traditional Linear/Radio.
• Advanced knowledge of remarketing, dynamic creative, CRM, lookalikes, predictive modeling.
• Strategic ability to map data partners to customer journey.
• Exceptional presentation and communication skills for executive-level interactions.

Culture & Benefits

• Remote work option in specified US states or Boston office.
• Generous PTO increasing yearly, 12 company holidays, Summer Fridays.
• 401K with 4% employer match after one year, life insurance, short-term disability.
• Competitive healthcare with 80% employer coverage for medical/dental, 100% vision, FSA option.
• Commuter benefits, continuing education via webinars, courses, conference funding.
• Emphasis on diversity, inclusivity, equal opportunity, and collaborative environment.