Senior Creative Strategist (Digital Marketing)

TL;DR

Senior Creative Strategist (Digital Marketing): Developing performance-driven creative and messaging strategies for brands across digital channels with an accent on direct response and platform-native content. Focus on translating audience insights into actionable creative direction and optimizing campaign performance through data-driven iterations.

Location: Must be based in one of the following US states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, or Wisconsin. Hybrid options available in Seattle, New York, and Northwest Arkansas.

Salary: $70,000 - $80,000

Company

A digital marketing agency that integrates media, creative, analytics, and influencer strategies to drive growth for ambitious brands through its in-house studio, Donut Studios.

What you will do

• Develop creative and messaging strategies for digital channels including Facebook, Instagram, TikTok, and YouTube.
• Act as the Creative Strategy Lead for assigned accounts, providing guidance on direction and platform best practices.
• Analyze consumer mindsets and behaviors to translate insights into actionable creative direction for internal teams.
• Partner with media counterparts to review campaign KPIs and optimize creative strategies based on performance data.
• Manage creative launch pipelines and develop clear creative briefs using tools like Asana and Slack.
• Perform quality control on scripts and final deliverables to ensure brand alignment and campaign goal achievement.

Requirements

• 6+ years of experience in paid social creative strategy at a digital agency or DTC brand.
• Must be based in one of the authorized US states listed in the location section.
• Strong expertise in direct response creative and platform-specific storytelling for Meta, TikTok, and YouTube.
• Proven track record of leading client strategy and measurably improving creative performance.
• Excellent communication and collaboration skills for fast-paced, cross-functional environments.

Nice to have

• Proficiency with Asana, Notion, Slack, and Google Suite (especially Sheets).
• Familiarity with Figma or Adobe Creative Suite.
• Experience with creative testing frameworks or building UGC programs.

Culture & Benefits

• Comprehensive health coverage: Medical, Dental, Vision, and Life/AD&D insurance.
• Financial security with 401k employer match and employer-contributed HSA.
• Flexible Vacation and PTO plan, including paid maternity/paternity leave and holidays.
• Remote/Flex day schedule and a laid-back office environment.
• Regular company events and off-sites.