Senior Audience Planner/Data and Insights Specialist (MarTech)

TL;DR

Senior Audience Planner/Data and Insights Specialist (MarTech): Designing and delivering audience strategies and data-driven insights to optimize media investment and customer personalization with an accent on MarTech/AdTech integration and audience-first thinking. Focus on building 360-degree customer profiles, managing 1st/2nd/3rd party data, and developing strategic segmentation for omnichannel execution.

Location: Johannesburg or Cape Town, South Africa

Company

hirify.global is an AI-driven media operating unit that leverages data and intelligence to deliver creative personalisation at scale for the world's leading brands.

What you will do

• Lead the development and delivery of audience strategies, championing audience-first thinking within planning and strategy teams.
• Build cohesive 360-degree customer profiles using 1st, 2nd, and 3rd party data from online and offline sources.
• Develop strategic audience segmentation to drive omnichannel personalization and targeted media buying.
• Drive the adoption and localization of regional and global data solutions and innovation in technology for clients.
• Supervise the end-to-end process of audience planning, activation, and measurement, providing optimization recommendations.
• Collaborate with data and media partners to create custom audiences and validate destinations across all channels.

Requirements

• Minimum of 5+ years of experience in data and analytics.
• Expertise in precision planning, audience segmentation, and 1P/2P/3P data collection and integration.
• In-depth understanding of MarTech/AdTech stacks, including CRM, CDP, DMP, programmatic, and social platforms.
• Experience connecting audience segmentation with addressable media platforms and executing omnichannel user journeys.
• Proven ability to lead change and spearhead effectiveness and efficiency in media operations.
• Excellent written and verbal communication skills with strong present-to-persuade and facilitation abilities.

Nice to have

• Experience in Brand and Campaign Strategy.
• Agency and Client-side background.
• Broad expertise in Marketing Analytics and measurement solutions.

Culture & Benefits

• Opportunity to work with a global growth partner for world-leading brands.
• Access to WPP Open, a pioneering agentic marketing platform.
• Environment promoting thought leadership through white papers, public speaking, and industry awards.
• Collaborative culture focusing on innovation and business transformation.