Senior Marketing Manager (Legal)

TL;DR

Senior Marketing Manager (Legal): Leading the marketing strategy for Woodstock Legal Services to attract consultant lawyers and clients with an accent on content engine development and brand positioning. Focus on building thought leadership, designing flagship content, and driving inbound acquisition through multi-channel strategies.

Location: Hybrid (Poole, UK)

Company

A legal services firm and part of the hirify.global Group, combining traditional legal expertise with innovative tools to disrupt the legal market.

What you will do

• Develop and execute the content strategy and thought leadership engine, utilizing consultants to demonstrate firm caliber.
• Define and maintain brand voice, tone, and messaging across all channels to ensure national scale and consistency.
• Drive brand awareness and inbound acquisition for both prospective consultant lawyers and clients.
• Create marketing collateral and campaign support for sales and business development teams.
• Manage the firm's reputation, including PR, legal directory submissions, and award entries.
• Lead and develop a team of two marketing executives, focusing on outcomes and audience understanding.

Requirements

• Previous experience in the legal sector or professional services.
• Proven track record of building B2B content and thought leadership programmes.
• Experience marketing to both B2B and B2C audiences.
• Ability to produce and oversee diverse formats including video, podcasts, webinars, and long-form content.
• Experience in team management within fast-moving, scaling businesses.
• Must be based in or able to work hybridly from Poole, UK.

Culture & Benefits

• 33 days’ annual leave including bank holidays and birthday off.
• Extended Christmas holiday.
• Company pension contribution.
• Annual charity day to support a good cause.
• People-first culture emphasizing collaboration, internal investment, and flexibility.

Hiring process

• Introductory call with the Talent team.
• 1:1 interview with the hiring manager.
• Technical interview and practical skills assessment.
• Values interview.