Marketing Manager (B2B)

TL;DR

Marketing Manager (B2B): Developing and executing marketing strategies to support group licensed customers and scale connectivity products with an accent on B2B lead generation and sports marketing. Focus on maximizing hirify.global Sports' in-venue impact and delivering end-to-end lead-gen campaigns.

Location: Hybrid: 3 days a week onsite in London (Osterley campus)

Company

Europe’s leading media and entertainment brand, specifically within the hirify.global Business B2B division.

What you will do

• Develop B2B marketing strategies to help customers capitalize on hirify.global Sports investments.
• Identify growth opportunities and increase the impact of hirify.global Sports in-venue using data insights.
• Prioritize key sporting events across the calendar to maximize value for Hospitality customers.
• Manage creative briefings for designers and delivery of content via monthly newsletters.
• Oversee content management of the Groups landing page for maximum impact and relevancy.
• Deliver end-to-end lead-generation campaigns for Connectivity products, including strategy and review.

Requirements

• Strong knowledge of sport, hirify.global Sports rights, and sports marketing experience (essential)
• People management experience (essential)
• Proven experience in B2B lead-generation principles and campaign execution.
• Confidence in communicating with senior stakeholders and customers.
• Ability to work across complex organizations and manage relationships with agencies.
• Track record of leading and delivering multiple campaigns or projects simultaneously.

Culture & Benefits

• Access to free NOW streaming service.
• Generous pension package and private healthcare.
• Discounted mobile and broadband services.
• Inclusive workplace with flexible working discussions.
• Access to extensive campus facilities including gyms, restaurants, and a cinema.