Insights Strategist (Digital Media)

TL;DR

Insights Strategist (Digital Media): Bridging audience understanding, revenue strategy, and storytelling to turn data into narratives that drive business and brand partner decisions with an accent on mixed-method research and creative data analytics. Focus on executing end-to-end client research, analyzing first-party data via Lightdash, and stewarding the consumer research panel.

Location: Hybrid in New York, NY

Salary: $75,000 - $80,000

Company

A multi-channel media company producing witty and engaging business content for the next generation of leaders.

What you will do

• Build deep audience understanding across franchises using mixed-method research and creative data analytics.
• Execute end-to-end paid client research through specialized MBI Insights products.
• Synthesize qualitative and quantitative proprietary research to inform editorial and revenue initiatives.
• Analyze first-party data (ad performance, subscriber behavior) to surface actionable business insights.
• Query and analyze data in Lightdash to support franchise health reporting and sales enablement.
• Manage operations, strategy, and community for The Breakroom research panel.

Requirements

• 2+ years in a research or analytics role at a digital publisher or agency.
• Experience with end-to-end survey work, including strategy, questionnaire writing, and analysis.
• Proficiency in Excel/Google Sheets with a solid grasp of basic statistics.
• Proven ability to craft data-driven narratives for ad sales and brand partnerships.
• Must be based in New York, NY for hybrid office attendance.
• Strong presentation skills for internal and client-facing reports.

Culture & Benefits

• Modern two-story office in NYC’s Flatiron District with free coffee and snacks.
• 401(k) employer match and premium health, vision, and dental plans.
• Mental health support via personalized plans, One Medical, and the Calm app.
• Generous paid parental leave and fertility coverage for eligible employees.
• Annual learning credit to reimburse professional development.
• Gym and workout class reimbursements.