Senior Marketing Automation Engineer (MarTech)

TL;DR

Senior Marketing Automation Engineer (MarTech): Architecting and owning the marketing engagement platform to power acquisition and enrollment communications with an accent on data architecture, journey orchestration, and cross-functional collaboration. Focus on building scalable AI-powered automations, designing AWS-based workflows, and integrating complex MarTech stacks.

Location: Remote, USA

Salary: $135,000 - $155,000

Company

hirify.global uses AI Digital Twin technology to help people prevent and improve chronic metabolic diseases like type 2 diabetes and obesity.

What you will do

• Own the end-to-end architecture of the marketing engagement platform, including journey design, segmentation, and campaign logic.
• Design and scale lifecycle automations across acquisition, enrollment, engagement, and retention stages.
• Collaborate with CDP, CRM, and data engineering teams to define audience syncs, data mapping, and pipeline specifications.
• Develop Python-based scripts and automated jobs on AWS (Lambda, S3, EventBridge) to streamline marketing operations.
• Implement AI-driven optimizations using tools like Claude and API-based automation for content personalization.
• Establish governance standards for naming conventions, QA processes, and technical documentation.

Requirements

• 5+ years of experience in lifecycle marketing, specifically owning strategy and infrastructure.
• Hands-on experience with MarTech tools (CDP, messaging platforms, CRM) and their data flows.
• Proficiency in AWS services including Lambda, S3, Step Functions, and EventBridge.
• Strong programming skills in Python or JavaScript and experience with REST APIs and JSON payloads.
• SQL proficiency for data validation and troubleshooting data pipelines.
• Must be based in the USA.

Nice to have

• Practical experience with Braze or Hightouch.
• Background in healthcare or digital health.
• Proven use of AI tools (GPT, Claude) to automate operational workflows beyond copywriting.

Culture & Benefits

• Competitive compensation package and opportunity for equity participation.
• Unlimited vacation with manager approval.
• Comprehensive health insurance: 100% employer-sponsored healthcare, dental, and vision.
• Generous parental leave: 16 weeks for delivering parents and 8 weeks for non-delivering parents.
• 401k retirement savings plan.
• High level of flexibility within a remote global team.