Digital & Data Senior CRM Executive (Loyalty)

TL;DR

Senior CRM Executive (Loyalty): Managing and optimizing the CRM campaign calendar for the Rewards program with an accent on customer engagement, personalization, and data-driven optimization. Focus on delivering multi-channel campaigns (email, SMS, direct mail), implementing test-and-learn plans, and leveraging segmentation to increase customer loyalty and ROI.

Location: Hybrid (up to 2 days working from home), based in Yeovil, UK

Company

hirify.global is a leading retailer of trade tools and accessories, focused on providing high-quality products and services to trade customers.

What you will do

• Own the CRM calendar for Rewards customers to ensure effective campaign and communication delivery.
• Deliver and optimize always-on activity across email, SMS, and direct mail channels.
• Create personalized customer journeys using segmentation, triggers, and dynamic content.
• Build and execute test-and-learn plans to drive actionable business insights.
• Collaborate with Insights, Legal, and Operations teams to refine the overall loyalty proposition.
• Support the optimization and management of Braze and Talon.One platforms.

Requirements

• Demonstrable experience in CRM and campaign management.
• Strong stakeholder management skills with the ability to collaborate across business functions.
• Excellent communication skills and the ability to present complex data in a simple format.
• Creative thinking, strong numerical skills, and high attention to detail.
• Must be based in the UK to support the hybrid office model in Yeovil

Nice to have

• Previous experience working with Braze.

Culture & Benefits

• Discretionary annual bonus up to 20% and employer pension contributions up to 14%.
• Hybrid work model with flexible start and end times.
• 33 days of holiday, with the option to purchase an additional week.
• EV Car Scheme and discounts at hirify.global and B&Q.
• Comprehensive health cash plan, life cover, and discounted gym memberships.

Hiring process

• Initial application review followed by an informal call or Teams video chat.
• Comprehensive interview process with regular updates from the Talent Acquisition team.