Marketing Automation & Marketo Specialist

TL;DR

Marketing Automation & Marketo Specialist (B2B Marketing): Deliver and improve B2B marketing campaigns to demand partners using Marketo with an accent on execution, troubleshooting, and process optimization. Focus on building emails, smart lists, programs, running performance tests, and collaborating with marketers across regions.

Location: United Kingdom - London (flexible work model with offices)

Company

hirify.global powers global travel for everyone with cutting-edge tech and solutions for partners.

What you will do

• Own day-to-day Marketo execution for B2B campaigns: build emails, smart lists, programs, journeys, and QA end-to-end.
• Work tickets from Jira: clarify requirements, scope work, and deliver accurate solutions on time.
• Support campaign setup across channels like email, landing pages, and forms; troubleshoot issues like syncs and tracking.
• Use data to identify improvements, run tests on layouts, frequency, and content for better performance.
• Collaborate with workstream leads to optimize workflows, processes, and Marketo governance.
• Partner with marketers, sales, and operations to translate goals into robust Marketo builds and communicate clearly.

Requirements

• 2+ years hands-on Marketo experience executing B2B marketing campaigns.
• Strong Marketo knowledge: programs, emails, smart lists, scoring, nurturing, QA.
• Practical Salesforce experience with Marketo integration (objects, fields, data flows).
• Ability to manage and deliver Jira tickets, priorities, and timelines.
• Comfortable with data, segmentation, filters, and personalization for campaigns.
• Solid communication to explain technical concepts and document solutions.
• Process-minded problem solver in a matrixed, fast-paced environment.

Nice to have

• Content and copywriting for emails, landing pages, or videos.
• Familiarity with design tools like Canva or Knak.
• Exposure to data modelling, database design, advanced segmentation, SQL.
• Marketo Certified Expert or project management certification.
• AI-native mindset for production, testing, or analysis.

Culture & Benefits

• Open culture guided by Values and Leadership Agreements where differences are celebrated.
• Full benefits package: travel perks, generous time-off, parental leave.
• Flexible work model with cool offices and career development resources.