Loyalty Marketing Manager (Energy)

TL;DR

Loyalty Marketing Manager (Energy): Leading the design, launch, and scaling of the first customer loyalty programme to drive retention and energy-saving behaviours with an accent on integrated marketing programs and value propositions. Focus on reducing churn, managing partner ecosystems, and deploying data-driven personalised CRM offers.

Location: London, UK (Hybrid)

Company

hirify.global is an energy provider focused on powering the energy transition and improving customer experience.

What you will do

• Lead the end-to-end rollout of a new loyalty and rewards programme, from defining tiers to executing the go-to-market plan.
• Develop automated CRM journeys to reduce churn and retain customers nearing the end of fixed-term contracts.
• Create and test mechanisms to reward customers for carbon-reduction targets and off-peak energy usage.
• Build and manage an ecosystem of partners to deliver valuable rewards.
• Collaborate with Data teams to identify at-risk clusters and deploy personalized offers via email, push, and SMS.
• Ensure all programme mechanics comply with Ofgem regulations regarding pricing transparency.

Requirements

• 8+ years of experience in Loyalty or CRM.
• Proven track record of taking a loyalty programme from concept to live market.
• Experience developing and executing marketing plans to drive customer loyalty and retention.
• Must be based in London with the ability to travel to other sites when required.

Culture & Benefits

• Flexible hybrid working environment (blend of office and home).
• Competitive salary.
• Access to inclusive talent networks for learning and development.
• Customer-centric culture where all staff, including executives, directly support customers.