Senior Manager, Embedded Finance Marketing (Fintech)

TL;DR

Senior Manager, Embedded Finance Marketing (Fintech): Own the vision and execution of customer marketing strategies that drive engagement, trust, and long-term value across the lifecycle with an accent on compliant omnichannel campaigns and regulated industry constraints. Focus on translating customer insights into communications, leading teams, partnering cross-functionally, and optimizing campaigns via data and experimentation.

Location: London

Company

hirify.global provides embedded finance products in a commercial, regulated environment.

What you will do

• Lead embedded finance marketing strategy and deliver impactful omnichannel campaigns driving engagement and adoption.
• Translate customer insights and commercial priorities into compliant communications across the customer lifecycle.
• Develop and coach a small team in a high-performing, collaborative environment.
• Partner with Product, Partnerships, Analytics, Legal, and Creative to shape propositions and go-to-market plans.
• Use data and experimentation to optimize campaigns, improving customer outcomes and commercial performance.

Requirements

• Strong capability in developing and delivering marketing approaches for customers in a regulated industry.
• Ability to balance commercial goals with customer outcomes using sound judgement and structured problem solving.
• Experience leading and developing teams with a collaborative, empowering leadership style.
• Confidence working with data and analytics to interpret performance and drive decisions.
• Expertise in managing complex stakeholder environments and delivering through cross-functional teams.

Nice to have

• Experience in embedded finance, fintech, or partnerships-led propositions.
• Familiarity with CRM platforms (e.g. Salesforce) and lifecycle marketing tooling.
• Experience improving key customer behaviours such as activation, usage, or repayment.
• Strong understanding of omnichannel campaign delivery across digital touchpoints.
• Comfort operating in fast-paced environments with evolving priorities.

Culture & Benefits

• Value all types of diversity as an equal opportunity employer.
• Inclusive job design and hiring process using Textio.
• Support for disabilities or caring responsibilities with reasonable adjustments and accommodations.
• Encourage bringing your whole self to work without discrimination.