Brand Manager (Gamedev)

TL;DR

Brand Manager (Gamedev): Developing and executing brand marketing strategies for a diverse portfolio of indie games with an accent on regional growth in Latin America. Focus on creating bespoke boutique-style campaigns, managing marketing budgets, and aligning cross-functional disciplines to generate long-term player engagement.

Location: Must be based in the Latin America (LatAm) region

Company

hirify.global is a distributed game publisher focused on bringing high-quality indie games to players worldwide.

What you will do

• Tailor campaigns that amplify a game’s creative identity and resonate with global audiences.
• Guide the game’s marketing presence from strategy to execution, ensuring alignment with the game’s vision.
• Own and manage the marketing budget.
• Craft narratives and strategies that generate anticipation and long-term relevance.
• Coordinate marketing efforts across SoCom, PR, Event, Paid Media, and Influencer Management.
• Monitor engagement and campaign performance across several projects.

Requirements

• Extensive experience in video game brand marketing, including campaign ownership across multiple titles.
• Proven track record of translating creative ideas into clear strategies, timelines, and deliverables.
• Excellent stakeholder management and cross-functional collaboration skills.
• Deep understanding of how to connect games with players across various channels and markets.
• Must be based in the Latin America (LatAm) region.

Nice to have

• Experience in brand planning for several games in parallel.
• Background in publishing, developer collaboration, or boutique/indie campaigns.
• Familiarity with analytics tools and data-informed decision making.

Culture & Benefits

• Fully remote work environment within the LatAm region.
• Opportunity to work in a distributed company with a global reach.
• Collaborative, ego-free approach that prioritizes the game.
• Creative freedom to shape boutique-style marketing campaigns.