Senior Marketing Manager (eCommerce)

TL;DR

Senior Marketing Manager (eCommerce): Developing and executing full-funnel B2B demand generation plans to increase brand awareness and customer acquisition with an accent on campaign execution and product launches. Focus on optimizing ROI for MQLs and SALs, creating compelling B2B collateral, and managing cross-functional collaboration.

Location: Must be based in New York and have valid U.S. work authorization

Salary: $120,000–$130,000

Company

hirify.global is a leader in AI-powered Reviews and Loyalty solutions for eCommerce brands.

What you will do

• Develop and execute a full-funnel B2B demand generation plan to drive brand awareness and acquisition.
• Manage end-to-end campaign execution from ideation through analysis, reporting on KPIs like MQLs and ACV.
• Lead marketing execution for product launches, including landing pages, email sequences, and case studies.
• Oversee creation of website content, blog posts, and other demand generation materials.
• Collaborate with Product Marketing, Brand, Sales, and Partners across different time zones.

Requirements

• 4+ years of experience in B2B marketing, preferably within SaaS or eCommerce.
• Hands-on daily experience with HubSpot for email, segmentation, and campaign management.
• Strong understanding of B2B sales funnels, content marketing, and account-based marketing (ABM).
• Experience with Salesforce and modern marketing tech stacks.
• Valid U.S. work authorization.

Culture & Benefits

• Opportunity to work in a global team and navigate diverse geographies.
• Culture of ownership and proactive problem-solving.
• Collaborative environment working closely with VP of Demand Gen and cross-functional teams.