Content Marketing Specialist (Insurtech)

TL;DR

Content Marketing Specialist (Insurtech): Developing and executing a brand-first editorial strategy to drive organic growth through high-quality, multi-purpose content with an accent on translating complex insurance topics into engaging consumer narratives. Focus on managing editorial calendars, optimizing SEO/AEO performance, and collaborating cross-functionally with legal and product teams.

Location: Must be based in Austin, TX; Dallas, TX; Morristown, NJ; or San Jose, CA

Salary: $75,000 – $110,000

Company

hirify.global provides tailored insurance coverage and preventative maintenance plans to protect the joy of homeownership through a modern experience.

What you will do

• Develop and grow an editorial strategy to serve branded channels and business goals.
• Collaborate with SEO and content agencies to optimize and scale organic traffic efforts.
• Oversee editorial calendars and manage workflows involving freelance writers and designers.
• Transform technical insurance topics into insightful, consumer-friendly content.
• Ensure all content aligns with brand voice, guidelines, and strict legal requirements.
• Track and analyze content performance to refine and elevate the overall strategy.

Requirements

• 3-5+ years of content marketing or editorial experience.
• Experience working within a regulated industry.
• Strong writing and editing skills with the ability to simplify complex topics.
• Familiarity with SEO and AEO-driven content strategies.
• Proven track record of managing content teams, freelancers, and agencies.
• Ability to work from designated office locations in the US.

Culture & Benefits

• Comprehensive medical, dental, and vision plans (100% employer covered dental & vision).
• 401(k) retirement plan and eligibility for equity compensation.
• Flexible time off and a 12-week parental leave program.
• Catered lunches, snacks, and drinks for onsite employees.
• Dedicated training and internal career growth opportunities.