Senior Manager, Content Strategy (Fintech)

TL;DR

Senior Manager, Content Strategy (Fintech): Designing and executing a comprehensive content strategy across search, AI, and owned channels with an accent on Answer Engine Optimization (AEO) and content infrastructure. Focus on optimizing for LLM comprehension, improving organic brand sentiment, and aligning top-of-funnel acquisition with customer servicing.

Location: Remote, United States

Salary: $152,000–$191,000

Company

hirify.global is a purpose-driven fintech company providing accessible credit card solutions to help millions of Americans achieve financial success.

What you will do

• Develop and lead a content strategy mapping the brand presence across search, AI, and owned channels.
• Create and optimize content for AI-powered search (GEO/AEO), including structured FAQs and conversational guides.
• Build and manage a multisource content model involving professional writers, influencers, AI tools, and SMEs.
• Execute a PR and citation strategy to increase placements in high-authority external sources.
• Monitor brand sentiment across social platforms and actively shape organic conversations.
• Oversee the content infrastructure feeding CX chatbots, agent enablement, and knowledge bases.

Requirements

• 5+ years in content strategy, content marketing, or SEO-driven editorial roles.
• Deep expertise in SEO, including E-E-A-T, YMYL standards, and Schema.org implementation.
• Experience with GEO/AEO and creating content structured for LLM comprehension.
• Proficiency with analytics tools such as SEMrush, Ahrefs, or Google Search Console.
• Must be based in the United States.
• Ability to work cross-functionally with product, engineering, legal, and compliance teams.

Nice to have

• Background in financial services or another highly regulated industry.
• Consulting or agency experience with end-to-end workstream ownership.
• Experience managing contractors or external creative partners.
• Familiarity with digital asset management systems and metadata tagging for AI agents.

Culture & Benefits

• Remote-first work environment.
• Comprehensive benefits plan including health, dental, and vision insurance.
• 401(k) match and monthly wellness stipend.
• Paid parental leave and flexible spending accounts (FSA) for childcare and healthcare.
• Annual incentive and equity program participation.
• A culture built on empathy, collaboration, and respect.