Senior/Principal Product Manager (SEO & AEO)

TL;DR

Senior/Principal Product Manager (SEO & AEO): Driving organic growth by optimizing site structure and storytelling for traditional search engines and AI-driven discovery platforms with an accent on technical SEO and AEO innovation. Focus on building scalable, data-informed systems to enhance brand visibility and organic conversion across evolving search ecosystems.

Location: Palo Alto, California, United States

Salary: $177,000 - $270,000 USD

Company

hirify.global is a direct-to-consumer tech company disrupting the retail industry by leveraging AI, analytics, and automation to provide high-quality essentials at radically low prices.

What you will do

• Own the SEO & AEO roadmap, balancing technical excellence with content and authority-building initiatives.
• Partner with Engineering to optimize site architecture, crawlability, and performance for AI-powered search environments.
• Collaborate with Marketing, Creative, and Merchandising to improve product discovery and storytelling on PDPs and category pages.
• Lead innovation in AI SEO & AEO by evaluating emerging tools and structured content approaches for scalability and visibility.
• Measure and optimize performance across traditional and AI search channels using data-driven testing frameworks.

Requirements

• 7+ years of experience in SEO, AEO, product management, or growth functions, preferably in ecommerce or consumer brands.
• Strong expertise in technical SEO (architecture, schema, metadata), content-led SEO, and AEO principles.
• Proven ability to lead cross-functional teams across engineering, marketing, and creative.
• Experience managing CMS systems (e.g., Contentful) and structured content workflows.
• Familiarity with emerging AI search technologies such as Google SGE and ChatGPT integrations.
• Must be based in Palo Alto, California, United States

Nice to have

• Experience using AI-assisted tools to generate or optimize production content, including text, metadata, and creative assets.

Culture & Benefits

• Mission-driven environment focused on sustainability and radical price transparency.
• High-performing team of builders and innovators challenging the retail status quo.
• Commitment to excellence, customer-first approach, and social responsibility.
• Potential for bonus and equity for eligible roles.