Field Marketing Manager (SaaS)

TL;DR

Field Marketing Manager (SaaS): Building and executing regional marketing programs to drive brand awareness and pipeline creation with an accent on end-to-end event management and GTM collaboration. Focus on optimizing regional marketing spend, measuring ROI, and leading customer marketing initiatives.

Location: London, UK (Onsite)

Company

Leading digital intelligence platform providing trusted data to support strategic decisions across the digital landscape.

What you will do

• Build and execute regional marketing programs to drive brand awareness, lead generation, and pipeline creation.
• Own regional events end-to-end, covering planning, logistics, vendor management, execution, and ROI measurement.
• Support GTM teams by organizing and presenting campaign and event performance data.
• Optimize regional marketing spend to maximize ROI across all programs.
• Manage day-to-day operations, including budgets, vendors, and purchase orders.
• Lead customer marketing initiatives such as case studies, testimonials, and video content.

Requirements

• 3+ years of relevant experience in field marketing, events, or demand generation within B2B or SaaS environments.
• Bachelor’s degree in Marketing, Business, or a related field.
• Proven track record of executing regional events and local campaigns from start to finish.
• Proficiency with CRM and marketing automation tools, including data and ROI analysis capabilities.
• Must be based in London, UK for onsite work.
• Willingness to travel as needed for regional events and market activities.

Culture & Benefits

• Access to a powerful, industry-leading digital intelligence product.
• Empowering environment that encourages open dialogue and initiative for big ideas.
• Competitive compensation packages with a strong emphasis on employee well-being.
• Strong community culture with regular team outings and happy hours.
• Extensive career growth opportunities, including personalized coaching and learning solutions.
• Inclusive workplace committed to diversity across all backgrounds and identities.