Product Marketing Manager (SaaS)

TL;DR

Product Marketing Manager (SaaS): Defining the go-to-market strategy and positioning for an AI-powered sales coaching platform with an accent on messaging and sales enablement. Focus on translating product value into compelling narratives and driving pipeline growth through targeted GTM execution.

Location: Remote

Salary: $2,500–$6,000

Company

Yolk is a VC-backed startup building an advanced AI sales coach to help revenue teams identify mistakes and improve sales performance.

What you will do

• Own the company's positioning, messaging, and value proposition.
• Develop GTM strategies tailored to target segments, personas, and accounts.
• Create essential sales and marketing assets, including decks, case studies, and one-pagers.
• Partner with the sales team on account-based campaigns and personalized outreach.
• Lead product launches by creating clear narratives and enablement materials.
• Conduct market and competitor research to refine the GTM approach.

Requirements

• Experience in product marketing, GTM, or strategic marketing within B2B SaaS.
• Strong skills in positioning, messaging, and content creation.
• Proven experience collaborating with sales on enablement and pipeline support.
• Ability to translate customer needs into compelling value propositions.
• English: B2 required.
• Comfortable working in a fast-paced startup environment.

Nice to have

• Experience in AI, sales tech, or revenue tech.
• Familiarity with account-based marketing (ABM).
• Experience working at an early-stage or high-growth startup.

Culture & Benefits

• Remote work flexibility.
• High-impact role in a VC-backed AI startup.
• Collaborative environment at the intersection of product, sales, and marketing.