Product Marketing Manager (AI/SaaS)

TL;DR

Product Marketing Manager (AI/SaaS): Driving inbound and outbound demand generation for a portfolio of AI and EdTech products with an accent on content strategy, messaging, and GTM execution. Focus on building a high-converting content engine, optimizing the MQL funnel, and scaling product adoption through data-driven experiments.

Location: Remote from anywhere in the world or hybrid in Kyiv, Lviv, or Warsaw

Company

hirify.global helps businesses thrive through technology partnerships and develops a portfolio of AI and EdTech products.

What you will do

• Lead inbound and outbound demand generation via SEO content, landing pages, and webinars to generate qualified pipeline.
• Craft clear, segment-specific messaging and positioning for diverse product use cases.
• Own the editorial calendar and produce high-value content that ranks and converts.
• Partner with Product teams to execute GTM launches for new features and solutions.
• Collaborate with Growth Marketing to test hypotheses via paid campaigns and refine positioning.
• Enable Sales and SDR teams with one-pagers, pitch angles, and value-driven assets.

Requirements

• 3+ years of experience in B2B SaaS product marketing, content marketing, or demand generation.
• Proven track record of building pipeline through content and GTM initiatives.
• Experience working with AI, SaaS, or EdTech software products.
• Strong written English proficiency to explain complex topics clearly.
• Data-driven mindset with comfort working with funnel metrics and campaign results.

Nice to have

• Familiarity with SEO tools such as Ahrefs, Semrush, and Google Search Console.
• Experience collaborating on paid campaigns or rapid testing environments.

Culture & Benefits

• Professional development support, including online courses, certifications, and English lessons.
• Paid vacation (18 working days) and sick leave (15 days).
• VIP medical insurance or sports coverage.
• Flexible work environment: Remote from anywhere or access to offices in Kyiv, Lviv, or Warsaw.
• Coworking compensation and necessary equipment provided.