Director, Marketing (Gaming)

TL;DR

Director, Marketing (Gaming): Defining and executing the regional marketing strategy across Europe to drive brand growth and demand generation with an accent on brand storytelling, performance marketing, and data-driven decision making. Focus on building a high-performing marketing organization and integrating AI-driven tools into campaign planning and execution.

Location: Hamburg, Germany or Amsterdam, Netherlands

Company

hirify.global is a global leader in gaming hardware and software, dedicated to revolutionizing the gaming experience for gamers worldwide.

What you will do

• Define and lead the regional marketing strategy across Europe, aligned with brand positioning and commercial objectives.
• Own and evolve the regional go-to-market strategy in collaboration with Global Marketing and Regional Sales teams.
• Lead integrated execution across brand, digital, retail, PR, social, influencer, and esports channels.
• Manage the full regional marketing budget, serving as the DRI for budget optimization and financial governance.
• Build, coach, and develop a modern marketing organization, fostering a culture of accountability and creativity.
• Embed AI-driven tools and advanced analytics into campaign planning, audience targeting, and marketing automation.

Requirements

• 15+ years of marketing experience, with at least 5 years in a senior leadership role managing cross-functional teams.
• Gaming industry experience required; consumer electronics experience strongly preferred.
• Proven success in leading brand strategy, digital marketing, and managing substantial marketing budgets with a focus on ROI.
• Experience collaborating across the UK, Germany, and France markets.
• Strong background in managing both brick-and-mortar and digital retail partners.
• Proficiency in using AI, data analytics, and modern marketing technology stacks as core enablers.

Culture & Benefits

• Opportunity to work across a global team spanning 5 continents.
• Accelerated personal and professional growth within a gamer-centric environment (#LifeAthirify.global).
• Inclusive, respectful, and fair workplace committed to diversity and equal opportunity.
• Dynamic culture that values innovation, curiosity, and an entrepreneurial mindset.