Product Marketing Manager (EdTech)

TL;DR

Product Marketing Manager (EdTech): Driving LATAM expansion and scaling customer acquisition funnels with an accent on market research, GTM strategies, and conversion rate optimization. Focus on launching new professions, testing acquisition channels, and optimizing sales funnels for sustainable growth.

Location: Work from anywhere between Europe and LATAM

Company

An EdTech company transforming careers by helping students transition into tech roles at top global companies like Tesla, Spotify, and Google.

What you will do

• Research, validate, and launch new markets, focusing on demand testing and unit economics viability.
• Analyze market needs and build go-to-market strategies for launching new tech professions.
• Implement high-impact improvements to sales and marketing funnels to drive conversion and revenue growth.
• Develop and test hypotheses on new acquisition channels and iterate rapidly to optimize performance.
• Expand and improve organic and paid acquisition channels, specifically focusing on SEO.
• Collaborate cross-functionally with marketing, analytics, product, and operations teams.

Requirements

• 3+ years of experience in product management, growth, or product marketing roles.
• Strong understanding of acquisition funnels, user conversion, and growth loops.
• Experience in market research, audience demand analysis, and product launches.
• Hands-on experience with A/B testing, analytics tools, and data-driven decision-making.
• English: Upper-Intermediate (B2) or higher required. Spanish is a plus.

Culture & Benefits

• Remote-first environment allowing work from anywhere between Europe and LATAM.
• Full ownership and autonomy over high-priority growth projects.
• Collaboration within a global team across the US, LATAM, Israel, and Europe.
• Opportunities for rapid professional development and leadership roles in a scaling company.