Vertical Marketing Lead (Marketplace)

TL;DR

Vertical Marketing Lead (Marketplace): Lead strategy and execution for vertical marketing within hirify.global's Marketplace GTM Pod with an accent on industry positioning, solution packaging, and partner go-to-market strategies. Focus on driving pipeline acceleration, revenue growth, and competitive differentiation through differentiated narratives and campaigns.

Location: Remote (US)

Salary: $175K – $215K

Company

hirify.global is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts.

What you will do

• Define and execute vertical marketing strategy for the Marketplace GTM Pod, including ICPs, value propositions, use cases, and competitive positioning.
• Partner with Product, Data Science, and Revenue Marketing to embed data insights into vertical narratives and translate AI capabilities into industry-specific messaging.
• Deliver field-ready enablement materials like decks, playbooks, battlecards, ROI tools, and customer stories to improve win rates and deal velocity.
• Build and execute campaigns across email, webinars, paid/organic channels, SDR outreach, and in-person experiences to generate qualified pipeline.
• Act as vertical marketing owner in planning cycles and QBRs, influence cross-functional stakeholders, and track KPIs for pipeline, revenue, and win rates.

Requirements

• 6–8 years of B2B marketing experience, including product marketing and vertical/industry marketing in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments.
• Demonstrated success driving measurable pipeline and revenue impact through vertical marketing initiatives.
• Strong ability to translate complex AI-driven or data-centric technology into compelling industry narratives.
• Experience partnering with sales teams and influencing cross-functional stakeholders without direct authority.
• Analytical rigor tying marketing programs to business outcomes and strong project management in fast-paced environments.

Culture & Benefits

• High responsibility environment for people who move fast, think critically, act like owners, and solve customer problems with precision.
• Offers equity and bonus.
• Equal opportunity employer valuing diversity.