Field Marketing Manager (Cybersecurity)

TL;DR

Field Marketing Manager (Cybersecurity): Driving pipeline and revenue growth across New England and Eastern Canada with an accent on demand generation and regional strategy alignment. Focus on localizing campaigns for Canadian buyers and executing high-impact field events in the Northeast US and Canada.

Location: Must be based in Canada (ideally Ontario). Ability to travel ~30% for events in Northeastern U.S. and Canada.

Salary: $153,000 - $180,000 CAD

Company

hirify.global provides hardened, secure, and production-ready builds of open source software to help organizations eliminate risk and stay compliant.

What you will do

• Own the Northeast field marketing plan, aligning regional strategy to sales priorities to meet pipeline and revenue goals.
• Develop and execute demand generation programs, including hosted events, roadshows, regional campaigns, and direct mail.
• Analyze funnel health and partner with AEs to ensure pipeline coverage throughout the quarter.
• Localize marketing assets and campaigns specifically for Canadian buyers in Toronto and Ontario.
• Collaborate with BDR teams for high-quality lead follow-up and use data to optimize program performance.
• Act as the primary marketing partner for regional sales leadership, reps, and partners.

Requirements

• 6+ years of experience in field marketing and demand generation.
• Proven track record of pipeline generation for enterprise software security targeting security and engineering leadership.
• Experience in international or multi-country regional marketing and adapting global campaigns to local markets.
• Deep understanding of the Northeast U.S. and Eastern Canadian markets, particularly Ontario and Toronto.
• Must be based in Canada (ideally Ontario).
• Ability to travel approximately 30% for regional events.

Nice to have

• Experience in cybersecurity or developer tools.
• Familiarity with French-Canadian markets (Quebec) and comfort engaging French-speaking buyers.

Culture & Benefits

• Remote-first culture with destination summits and a monthly stipend for coworking, phone, and internet.
• 100% covered health, vision, and dental insurance premiums for employees and their dependents.
• Equity via stock options upon hire and promotion with a 10-year exercise window.
• Flexible unlimited time off to recharge and reset.
• Paid parental leave (18 weeks for birthing parents, 12 weeks for non-birthing parents).