Product Marketing Manager (Fintech)

TL;DR

Product Marketing Manager (Fintech): Driving the growth and commercialization of lending propositions in the US market with an accent on product positioning, sales enablement, and go-to-market strategy. Focus on developing compelling narratives, designing cross-channel demand generation campaigns, and equipping sales teams with high-impact collateral to convert complex B2B deals.

Location: Hybrid (New York), minimum 4 days in office required

Salary: $120k - $160k

Company

A fintech company on a mission to empower ambitious businesses with the funding they need to grow.

What you will do

• Develop differentiated positioning and value propositions for specific segments based on customer needs and market insights.
• Execute cross-channel campaigns to generate demand and engage prospects and existing customers.
• Design sales-led campaigns and plays to support outbound activity and large deal conversion.
• Create high-impact sales and marketing collateral, including pitch decks, one-pagers, case studies, and battlecards.
• Partner with Commercial, Credit, Compliance, and Legal teams to ensure messaging is accurate and commercially effective.
• Refine positioning and GTM strategy based on performance data, market trends, and sales feedback.

Requirements

• 5+ years experience in product marketing or commercial marketing within B2B, fintech, or financial services.
• Proven ability to own positioning, messaging, and go-to-market strategy for complex products.
• Experience working closely with sales teams to support commercial performance.
• Ability to translate complex products and markets into clear, compelling stories.
• Strong stakeholder management skills across Sales, Product, Growth, and Compliance.
• Must be based in New York with a minimum requirement of 4 days per week in the office.

Culture & Benefits

• 401k plan with company match up to 4%.
• Comprehensive Medical, Dental, and Vision insurance (family options available).
• Insperity Health Savings Account (HSA) program.
• Employee Assistance Program (EAP).
• 20 days of paid holiday.