Product Marketing Manager (Fintech)

TL;DR

Product Marketing Manager (Fintech): Enabling the sales team, strengthening positioning, and growing lending propositions in the US market with an accent on developing clear positioning, go-to-market strategy, and sales enablement campaigns. Focus on translating complex products into compelling stories, improving sales metrics, and driving demand from new client segments.

Location: New York, USA (Onsite)

Company

hirify.global is a financial technology company on a mission to empower ambitious businesses with funding, having lent over $18bn across the UK and US since 2015.

What you will do

• Develop clear, differentiated positioning, value propositions, and USPs for specific segments.
• Execute cross-channel campaigns to generate demand and engage customers/prospects.
• Design sales-led campaigns and plays that support outbound activity and deal conversion.
• Create and maintain high-impact sales and marketing collateral, including pitch decks and case studies.
• Partner closely with Commercial teams to understand and address objections and conversion challenges.
• Refine positioning, campaigns, and enablement based on performance data and sales feedback.

Requirements

• 5+ years experience in product marketing or commercial marketing within B2B, fintech, or financial services.
• Demonstrated ability to own product positioning, messaging, and go-to-market strategy for complex products.
• Experience working closely with sales teams to support commercial performance.
• Confidence in shaping campaign strategy and marketing narratives.
• Ability to translate complex products and markets into clear, compelling stories.
• Strong stakeholder management across Sales, Product, Growth, and Compliance teams.

Culture & Benefits

• Be part of a mission to empower ambitious businesses, supporting job creation and economic growth.
• Collaborate closely with the US Debt Finance team and the UK Marketing team.
• Role sits at the intersection of commercial and marketing, with a focus on impact.