Principal Product Marketing Manager (Fintech)

TL;DR

Principal Product Marketing Manager (Fintech): Shape competitive positioning and market narratives for a crypto compliance platform with an accent on digital asset risk intelligence, GTM initiatives, and US market dominance. Focus on crafting category-defining content, displacing incumbents, and driving sales enablement through bold storytelling and strategic insights.

Hybrid in New York, United States

Company

Leader in digital asset decisioning with a comprehensive platform for crypto data and intelligence across blockchains, headquartered in London with offices worldwide.

What you will do

• Own competitive positioning and market narrative, differentiating from incumbents.
• Develop platform-level narrative tying products under digital asset decision intelligence.
• Build real-time competitor insights into offensive campaigns and sales assets.
• Partner with Product, Sales, and Marketing for GTM execution including launches and analyst relations.
• Lead category-defining content like thought leadership and customer stories.
• Act as spokesperson for crypto compliance ecosystem at events and briefings.
• Provide input on pricing, roadmap, and investments for competitive edge.

Requirements

• 7+ years experience with category creation or competitive displacement in B2B SaaS (fintech, regtech, data intelligence, cybersecurity).
• Proven track record against US incumbents, shaping winning narratives.
• Strong understanding of financial crime, AML/KYC, blockchain analytics.
• Excellent communication, storytelling, executive presence.
• Experience leading cross-functional GTM bridging Product, Sales, Marketing.
• Commercial acumen linking perception to pipeline and win-rate.

Nice to have

• Marketing compliance or blockchain analytics platforms.
• Background in financial services, risk management, digital assets.
• Global scale-up challenger experience.
• AI-enabled market analysis tools.
• High-growth global tech environment.

Culture & Benefits

• Diversity, inclusion, and equity focus with psychological safety.
• Embrace varied backgrounds for creative thinking and innovation.
• Benefits vary by location.