Creative Strategist

TL;DR

Creative Strategist (Marketing): Lead the development, messaging strategy, and execution of high-performing creative assets across paid media and direct response channels with an accent on optimizing for acquisition performance while maintaining brand consistency. Focus on authoring full-funnel strategic briefs, guiding concept development, managing production workflows, and leveraging performance data for continuous refinement and A/B testing.

Location: 1120 S Tryon St, Charlotte, NC (prioritize hiring talent in the Charlotte area for hybrid workforce)

Company

hirify.global is reimagining internet connectivity by upgrading copper to fiber optic networks, providing fast reliable service to underserved rural markets in 20 Midwest and South states.

What you will do

• Lead end-to-end development and execution of creative assets for paid media, direct mail, and email campaigns.
• Execute creative messaging strategy, translating objectives and insights into compelling campaigns.
• Develop full-funnel strategic creative briefs for internal teams and agencies.
• Partner with marketing, media, and CRM teams to align creative with channel strategies.
• Guide creative concepts, provide feedback to improve clarity, impact, and conversions.
• Manage production across digital display, paid social, search, direct mail, and email.

Requirements

• 5–8 years in marketing, creative campaign development, or performance marketing, preferably acquisition-focused.
• Experience with paid media and direct response channels (digital display, paid social, email, direct mail).
• Collaboration with creative teams, designers, copywriters, and agencies.
• End-to-end production management including timelines, feedback, and approvals.
• Use performance insights to refine creative and outcomes.
• Strong project management, organizational, communication, and collaboration skills.

Nice to have

• Bachelor’s degree in marketing, communications, advertising, or related field.
• Experience with creative briefing, asset management systems, and marketing workflows.

Culture & Benefits

• Hybrid workforce with HQ in Charlotte, NC; roles vary by position and needs.
• Competitive compensation, comprehensive medical, dental, vision, life insurance, EAP, 401K with match, voluntary benefits.
• Focus on inclusion, belonging, diversity, and equity.
• Top Workplace recognized by Charlotte Observer.