Senior Data Analyst (Marketing)

TL;DR

Senior Data Analyst (Marketing): Driving repeat bookings and LTV growth for a two-sided pet care marketplace with an accent on Lifecycle Marketing and CRM analysis. Focus on designing complex A/B tests, building trusted reporting layers, and solving incrementality puzzles.

Location: Hybrid in Barcelona

Company

hirify.global is a values-driven tech company connecting pet parents with trusted pet care across the US, Canada, Europe, and Australia.

What you will do

• Build and maintain dashboards, data models, and reporting layers that Lifecycle Marketing and leadership rely on.
• Own the end-to-end lifecycle of experiments, including scoping hypotheses and analyzing cross-channel retargeting tests.
• Support the evolution of the measurement framework through incrementality work, stratified holdouts, and attribution model refinement.
• Collaborate with Martech and Analytics Engineering to QA business logic in CRM pipelines and validate audience data.
• Conduct root-cause analysis on metric movements to provide clear narratives based on marketplace dynamics.
• Review SQL and pressure-test analytical approaches to raise the technical bar for the team.

Requirements

• 3+ years of experience using data to drive business impact and partnering with cross-functional teams.
• Strong proficiency in SQL for writing complex queries against large event-based datasets.
• Hands-on experience building transformation models using dbt or similar tools.
• Solid grounding in statistical analysis using Python or R (hypothesis testing, regression, bootstrapping).
• Proven experience owning A/B testing end-to-end: from experimental design to analysis and write-up.
• Experience with data visualization tools such as Mode, Looker, or Tableau.

Nice to have

• Experience supporting Lifecycle Marketing, CRM, or retention functions (email, push, SMS).
• Familiarity with marketing attribution concepts (MMM, last-touch, multi-touch).
• Exposure to incrementality testing, causal impact models, or geo-based experiments.
• Experience working with two-sided marketplaces.
• Familiarity with Amazon Redshift, Statsig, Amplitude, Iterable, or Hightouch.

Culture & Benefits

• Long-term incentive plan with performance-based cash payout and pension plan.
• Private medical insurance and annual €150 wellness reimbursement.
• 25 days PTO and flexible work hours.
• Meal allowance, flexible compensation plan, and gym membership.
• €450 support for pet adoption and a dog-friendly office.
• Regular team activities, events, and game nights.