Digital Insight Manager (Fintech)
Мэтч & Сопровод
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Описание вакансии
TL;DR
Digital Insight Manager (Digital Analytics): Delivering insights to improve digital performance and commercial decision-making across e-commerce and acquisition estates with an accent on privacy-first data collection and behavioral analysis. Focus on designing measurement frameworks, optimizing conversion funnels, and connecting digital behavior to long-term customer value.
Location: Hybrid (Manchester, York, Colchester, Birmingham, or London)
Company
UK is a leading insurance brand recognized for providing specialist insurance tailored to diverse and unique customer needs.
What you will do
- Own and evolve digital measurement across acquisition and e-commerce journeys to ensure data accuracy and resilience.
- Design and implement analytics approaches that function effectively in a consent-led, privacy-first environment.
- Manage tagging and tracking via Google Tag Manager and resolve analytics defects with technology partners.
- Analyse full-funnel customer behavior to identify friction points and conversion opportunities.
- Lead the analytics input for UX, CRO, and acquisition testing programmes, ensuring robust experiment evaluation.
- Develop automated dashboards and visualizations using Power BI or Looker Studio to surface key metrics.
Requirements
- Deep hands-on expertise in Google Analytics (essential) and Google Tag Manager.
- Proven ability to deliver insights that drive measurable performance improvement.
- Strong understanding of digital journeys, funnels, and attribution models.
- Proficiency in SQL; Python or advanced analytical techniques are an advantage.
- Experience in financial services or another regulated industry.
- Must be based in or able to work from Manchester, York, Colchester, Birmingham, or London.
Culture & Benefits
- Commitment to diversity and a truly inclusive corporate culture.
- Support for flexible working arrangements to balance professional and personal life.
- Opportunity to work within a high-performing team at a leading specialist insurance firm.
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