Product Marketing Manager (Financial Services)

TL;DR

Product Marketing Manager (Financial Services): Developing and executing go-to-market strategies for investor-focused data products with an accent on positioning complex data capabilities and sales enablement. Focus on translating technical API and AI tool capabilities into outcome-driven narratives for investment professionals.

Location: Must be based in New York City (Hybrid)

Salary: $115,000 - $160,000

Company

hirify.global is a leading digital intelligence platform providing critical data for enterprise brands and financial institutions to understand digital signals and consumer behavior.

What you will do

• Develop and execute GTM strategies for investor-focused data products including APIs, data feeds, and AI tools.
• Create high-impact sales and marketing assets such as decks, one-pagers, and case studies.
• Translate complex data capabilities into outcome-driven narratives focused on alpha generation and due diligence.
• Build sales playbooks, battle cards, and train pre-sales teams across key markets.
• Analyze trends in alternative data and the competitive landscape to inform product roadmap and pricing.

Requirements

• 3+ years of experience in product marketing within B2B SaaS, data, or technology sectors.
• Experience marketing to financial services or investor audiences.
• Familiarity with APIs, data feeds, and technical data products.
• Unable to sponsor visas at this time.

Nice to have

• Experience with alternative data or digital intelligence.
• Familiarity with AI/LLM ecosystems and data integrations.
• Experience with Salesforce or HubSpot.
• MBA or an advanced degree.

Culture & Benefits

• Hybrid work model emphasizing face-to-face collaboration.
• Comprehensive health package including medical, dental, and vision insurance.
• Financial perks such as 401K plan, potential equity, and employee stock purchase plan.
• Support for career growth through personalized coaching and learning solutions.
• Paid sick and parental leave.