Product Marketing Manager (AI)

TL;DR

Product Marketing Manager (AI/SaaS): Developing and executing go-to-market strategies and product positioning for automated vehicle inspection systems with an accent on sales enablement, buyer journey mapping, and content creation. Focus on translating complex AI technology into compelling narratives, owning product launches, and driving market research to optimize GTM motions.

Location: Must be based in the Teaneck, NJ office

Salary: $115,000 – $140,000

Company

hirify.global is an AI-centric company pioneering the world's first fully automated suite of vehicle inspection systems for the automotive sector.

What you will do

• Develop and execute GTM plans, including messaging, positioning, and launch strategies for products and integrations.
• Create high-impact sales enablement materials, whitepapers, case studies, and multimedia assets.
• Conduct qualitative and quantitative market research to understand customer needs and the competitive landscape.
• Collaborate cross-functionally with product, sales, and marketing teams to align product positioning with target audiences.
• Host product webinars and maintain the product-related sections of the company website.
• Define and track key performance indicators to measure and optimize the effectiveness of product marketing initiatives.

Requirements

• 3+ years of product marketing experience within the B2B software or SaaS industry.
• Proven expertise in positioning, messaging, and curate ideal customer profile (ICP) insights.
• Strong copywriting and storytelling skills to craft narratives for diverse audiences.
• Proficiency in developing diverse sales collateral (presentations, datasheets, landing pages).
• Experience with research methods to translate customer insights into compelling messages.
• Must be based in or able to work from the Teaneck, NJ office.

Nice to have

• Experience in the automotive industry and familiarity with vehicle inspection technologies.
• Proficiency in video production and social media content creation.
• Familiarity with design tools such as Adobe Creative Suite or Sketch.

Culture & Benefits

• Competitive Medical, Dental, and Vision insurance.
• Company 401k Match.
• 20 PTO days and company-paid holidays.
• Career growth opportunities as the company scales across the US.
• Opportunity to work with cutting-edge AI, machine learning, and computer vision technologies.