Director of B2C Marketing & Monetization

TL;DR

Director of B2C Marketing & Monetization (Growth): Leading growth and monetization across a multi-product portfolio of B2C apps and web utilities with an accent on full-stack marketing strategy and user acquisition. Focus on optimizing the customer lifecycle, scaling performance marketing channels, and evolving monetization models for scalable revenue growth.

Location: Tel Aviv

Company

hirify.global is the leading digital intelligence platform used by over 4,000 global customers to drive competitive benchmarks and strategic analysis.

What you will do

• Own end-to-end B2C marketing strategy for a multi-product portfolio focused on user growth, engagement, and revenue.
• Lead performance marketing and paid acquisition across Google, Meta, TikTok, and other programmatic sources.
• Drive organic growth via SEO, AEO/GEO, and ASO strategies across web and app platforms.
• Optimize the full customer lifecycle using CRM, marketing automation, and remarketing channels.
• Develop and evolve monetization strategies including subscriptions, freemium, and ad-supported models.
• Build an experimentation culture to optimize creatives, onboarding flows, and pricing.

Requirements

• 5–10+ years of experience in B2C marketing leadership roles.
• Proven track record in multi-channel performance marketing and funnel optimization.
• Strong analytical skills in attribution, forecasting, and marketing analytics.
• Deep understanding of B2C monetization models (subscription, freemium, hybrid).
• Experience managing teams and managers.
• Fluent English (written and verbal) required.

Nice to have

• Experience in app-first businesses and mobile growth.
• Experience with browser extensions or web utilities.
• Experience in international, multi-geo marketing operations.
• Familiarity with AI-native marketing workflows and automation.

Culture & Benefits

• Opportunity to work with a world-leading digital intelligence product.
• Culture of open dialogue and empowerment for new ideas.
• Competitive compensation packages and health/well-being focus.
• Strong community with regular team outings and happy hours.
• Diverse and inclusive workplace committed to equality and mutual respect.
• Extensive professional development tools, coaching, and career growth paths.