Senior Marketing Manager (Ad Tech)

TL;DR

Senior Marketing Manager (Ad Tech): Developing and executing strategic marketing plans for the Outbrain Direct Response business team with an accent on content creation, event management, and sales enablement. Focus on driving brand awareness, growing the customer base, and optimizing go-to-market strategies in the performance marketing space.

Location: Hybrid in Netanya, Israel (3 days per week at the office)

Company

Leading omnichannel advertising platform leveraging predictive AI to connect quality media, brand creative, and context-driven measurement.

What you will do

• Define and execute brand awareness and product adoption plans to support revenue goals and customer acquisition.
• Lead global communication for case studies, product features, and commercial offers in collaboration with Product Marketing.
• Collaborate with Sales to develop narratives for events, webinars, and thought leadership content.
• Develop a comprehensive content strategy and a centralized resource hub for sales enablement tools.
• Organize key industry events and manage associated business travel.
• Conduct market research and analyze audience behavior to optimize content for affiliates and advertisers.

Requirements

• 5+ years of experience in marketing and communications.
• Proven track record in affiliate marketing, performance marketing, or digital advertising.
• Strong background in B2B marketing, preferably within the Ad Tech industry.
• Expertise in copywriting, storytelling, strategic messaging, and event management.
• Fluent in English.
• Ability to work from the Netanya office 3 days per week.

Culture & Benefits

• Hybrid working model with 3 days of office attendance per week.
• Access to a mentorship program and internal learning tools.
• Pet-friendly office environment with available nearby parking.
• Collaborative, diverse, and high-performance global culture.
• Social perks including regular happy hours.