Lifecycle Marketing Manager (AI)

TL;DR

Lifecycle Marketing Manager (AI/B2B SaaS): Managing B2B lifecycle funnels for both PLG and SLG motions to drive product adoption and enterprise pipeline with an accent on automated nurture journeys and behavioral segmentation. Focus on designing multi-channel engagement strategies and optimizing conversion rates using cutting-edge AI tools.

Location: Onsite in Jerusalem, Israel

Company

hirify.global is an AI-first company creating next-generation content creation technology and generative video models to bridge the gap between imagination and creation.

What you will do

• Own PLG lifecycle funnels, designing onboarding and activation journeys to drive product adoption among business users.
• Develop SLG nurture programs to qualify and surface high-intent leads for the Sales team to build enterprise pipeline.
• Create precise audience segments by combining behavioral product signals with firmographic data.
• Execute multi-channel campaigns across email and in-app channels tailored to different account stages.
• Establish handoff logic between marketing and sales based on specific triggers and intent signals.
• Lead a rigorous A/B testing roadmap and track KPIs such as activation rates and MQL-to-pipeline conversion.

Requirements

• 4+ years of experience in Lifecycle Marketing, CRM, or Growth Marketing within a B2B SaaS or API-driven environment.
• Proven track record of owning end-to-end lifecycle or nurture programs.
• Hands-on experience with both Product-Led Growth (PLG) and Sales-Led Growth (SLG) motions.
• Proficiency with lifecycle/email tools such as Braze, Optimove, or HubSpot.
• Experience with data analytics platforms like Amplitude, Mixpanel, or Tableau.
• Strong analytical mindset and ability to drive alignment across marketing, product, and sales teams.

Nice to have

• Familiarity with generative AI tools and the creative technology landscape.

Culture & Benefits

• Access to cutting-edge AI tools, workshops, and professional training platforms.
• On-site dining with two chef-led restaurants and a bakery.
• Corporate transportation including daily door-to-door shuttles from central Israel and train-station pickups.
• Collaborative, experiment-driven environment with a focus on deep tech and zero "buzzword" culture.
• Car-to-go subscriptions and free parking.