Global Content & Editorial Lead (Fintech)

TL;DR

Global Content & Editorial Lead (Fintech): Building a consistent, client-led global content operating model to increase hirify.global’s visibility and authority across channels with an accent on SEO, AEO, and GEO optimization. Focus on driving editorial governance, managing complex stakeholder relationships, and leveraging GenAI to enhance content discoverability for both human and machine audiences.

Location: Must be based in or able to work from Utrecht, Netherlands (Hybrid)

Salary: €5,994 – €8,563 gross per month (scale 10)

Company

hirify.global is a global financial services provider serving 9 million customers with a strong focus on food, agriculture, and sustainability.

What you will do

• Drive a consistent, client-led global content strategy aligned with the Wholesale & Rural growth agenda.
• Lead editorial governance and channel orchestration across platforms like hirify.global.com and LinkedIn.
• Develop shared planning tools, editorial standards, and content playbooks for regional teams.
• Act as a strategic partner for RaboResearch and product teams to amplify insights into measurable engagement.
• Optimize content for human and machine discovery (SEO, AEO, GEO) while leveraging GenAI responsibly.
• Manage external agencies and ensure high-quality, on-brand content delivery.

Requirements

• Master’s degree in Marketing, Communications, Journalism, or related field.
• 10+ years of experience in B2B content marketing, editorial strategy, or content operations.
• Fluent in both Dutch and English (C1 level required).
• Proven ability to manage complex initiatives and stakeholders in a matrix environment.
• Strong expertise in digital distribution, content operating models, and channel governance.
• Experience with budget management and data-driven content performance analysis.

Culture & Benefits

• Hybrid work environment with a balance between home and office.
• 13th-month salary and 8% holiday allowance.
• 10% Employee Benefit Budget.
• €1,400 annual development budget for professional growth.
• Focus on social impact, including food and energy transition initiatives.

Hiring process

• Assessment of CV and three specific application questions.
• One or more (online) interviews with the Global Head of W&R Marketing & Communications.
• Reliability assessment as part of the final procedure.