Education Marketing Lead (AI)

TL;DR

Education Marketing Lead (AI): Designing and executing the growth strategy for hirify.global Academy to drive developer enrollment and certification with an accent on SEO, learner lifecycle, and strategic partnerships. Focus on building a high-conversion marketing engine, optimizing the learner funnel, and expanding reach through technical content and YouTube.

Location: Must be based in San Francisco, CA or New York City, NY (Hybrid)

Salary: $160,000 - $200,000

Company

AI platform providing the foundation for agent engineering, helping developers build and operate production-ready AI agents at scale.

What you will do

• Drive Academy enrollment through promotional campaigns across documentation, social media, newsletters, and community touchpoints.
• Develop and launch certification programs, including program design, credentialing mechanics, and market positioning.
• Lead search strategy (SEO) for Academy landing pages and educational content to capture high-intent developer traffic.
• Manage end-to-end course launches and oversee the external presence of the Academy site.
• Optimize the learner lifecycle by building email nurture flows and analyzing engagement data to reduce drop-offs.
• Establish educational distribution partnerships with AI/ML communities and learning platforms like LinkedIn Learning or DataCamp.

Requirements

• Systems thinker with a growth mindset capable of managing a CMS, content calendars, and launch processes.
• Strong developer empathy to create authentic, trust-earning technical content for technical audiences.
• Excellent communication and writing skills for promotional copy and launch briefs.
• Ability to collaborate cross-functionally with education engineers, designers, and external agencies.
• Technical curiosity and genuine interest in the AI and developer ecosystem.
• Must be based in San Francisco, CA or New York City, NY.

Nice to have

• Experience marketing developer education, online courses, or technical content programs.
• Familiarity with LMS or course CMS platforms (e.g., Thinkific).
• Experience building and launching certification or credentialing programs.
• Background in developer marketing and YouTube content strategy for technical audiences.
• Experience managing SEO agencies for content-heavy websites.

Culture & Benefits

• Comprehensive medical, dental, and vision coverage.
• Flexible vacation policy.
• 401(k) retirement plan.
• Meals provided on in-office days in the US.
• Opportunity to have a meaningful impact in a high-growth Series B AI startup.