Senior Product Marketing Manager (AdTech)

TL;DR

Senior Product Marketing Manager (AdTech): Driving the go-to-market strategy for the Ads business with an accent on translating sports-powered advertising capabilities into narratives for brands and agencies. Focus on scaling GTM programs, shaping the category narrative around sports-driven adtech, and aligning product roadmaps with revenue goals.

Location: New York, NY, USA (Hybrid)

Salary: $170,000 - $210,000 USD

Company

hirify.global enables a new era of sports for fans worldwide by delivering immersive and personalized experiences using next-gen technology and live data.

What you will do

• Lead end-to-end GTM strategy and multi-surface narratives for Ads product releases and solution launches.
• Develop positioning and messaging to differentiate Ads offerings, focusing on programmatic infrastructure and sports-based bidding.
• Create thought leadership content including white papers and keynote narratives on AI-powered optimization and sports data.
• Build segment-specific sales toolkits, ROI models, and objection-handling guides for brands, agencies, and broadcasters.
• Analyze win/loss data to refine messaging and pricing/packaging strategies.
• Collaborate cross-functionally with Product, Brand/PR, and Commercial teams to ensure execution excellence.

Requirements

• 5+ years of product marketing experience with a proven track record in GTM strategy.
• 2+ years of experience in AdTech, programmatic, identity, or CTV.
• Must be based in New York, NY to align with the office-first hybrid culture.
• Exceptional communication skills and the ability to synthesize technical topics into compelling narratives.
• Bachelor’s degree required; MBA preferred.
• Willingness to travel approximately 25%.

Culture & Benefits

• Office-first culture emphasizing collaboration and connection.
• Hybrid working models tailored to role and location.
• Comprehensive benefits plan focusing on employee wellbeing.
• Commitment to professional growth and skill development.
• Inclusive working environment focused on belonging and impact.