Director of Growth Analytics (Ecommerce)

TL;DR

Director of Growth Analytics (Ecommerce): Shaping paid media strategy and analyzing performance marketing across on-platform and off-platform channels with an accent on attribution modeling, performance economics, and scaling emerging media. Focus on owning the Mixed Media Model (MMM), optimizing CAC:LTV ratios, and driving sustainable growth through data-driven insights.

Location: Hybrid (three in-office days, Monday–Wednesday) in Norwalk, CT

Company

A leading e-commerce company specializing in high-quality, affordable products, known for its flagship brand Gorilla Grip.

What you will do

• Lead the on-platform marketplace performance marketing team optimizing campaigns across Amazon Ads and Walmart Connect.
• Develop and implement sophisticated attribution frameworks, including multi-touch, incrementality models, and Marketing Mix Modeling (MMM).
• Monitor and optimize customer economics including CAC:LTV ratios, MER, and incremental lift across all channels.
• Test and scale emerging media opportunities such as CTV, Streaming Video, and Linear TV.
• Translate consumer insights and performance data into actionable creative strategies to maximize ROAS.
• Collaborate with Brand, Product, and Merch Planning teams to align messaging and paid media strategies for product launches.

Requirements

• 7+ years of experience in performance marketing or data analytics managing complex campaigns with budgets of $5M+.
• Advanced proficiency in data analytics, attribution modeling, and statistical methods (regression, hypothesis testing).
• Expertise in Amazon Ads, Walmart Connect, Meta, Google Ads, TikTok Ads, Trade Desk, MNTN, and Google Analytics.
• Proficiency in SQL, Excel, and BI tools; familiarity with Python or R is a plus.
• Ability to work from the Norwalk, CT office three days a week (Monday–Wednesday).

Culture & Benefits

• Comprehensive medical, dental, and vision plans, including a free medical option.
• 401(k) with company match for long-term financial wellness.
• Generous PTO, holidays, and a "Birthday Your Way" day off.
• Paid parental leave and mental health resources.
• Hybrid flexibility with two fully remote "flex weeks" per year.
• Pet-friendly office in Norwalk with free snacks, coffee, and an on-site gym.