Google Ads Specialist (Marketing)

TL;DR

Google Ads Specialist (Marketing): Planning and managing end-to-end paid search and display campaigns across Google's ecosystem with an accent on ROI optimization and data-driven scaling. Focus on enhancing quality scores, refining audience targeting, and implementing precise conversion tracking via GTM and GA.

Location: Remote

Company

hirify.global is a creative studio focusing on digital marketing and consulting services.

What you will do

• Plan, launch, and manage end-to-end Google Ads campaigns, including Search, Display, YouTube, Shopping, and Performance Max.
• Conduct keyword research, audience targeting, and ad copywriting to ensure high-quality, relevant ads.
• Optimize campaigns via bid adjustments, budget allocation, A/B testing, and quality score improvements.
• Track KPIs and deliver performance reports using Google Analytics and Google Looker Studio.
• Develop Google Ads strategies aligned with client objectives and sales funnels.
• Set up and validate conversion tracking, event tracking, and UTM parameters.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
• 1–3 years of hands-on experience managing Google Ads campaigns.
• Proven track record of optimizing paid campaigns with measurable results (ROAS, CPC, CPA).
• Proficiency with Google Suite, especially Google Sheets.
• Strong analytical abilities and data-driven decision-making skills.
• Ability to work independently in a remote work setting.

Nice to have

• Google Ads Certification (Search, Display, or others).

Culture & Benefits

• Remote-first work environment.
• Collaborative team culture with an entrepreneurial mindset.
• Exposure to diverse industries including creative, technology, and consulting.
• Use of modern digital collaboration tools like Asana and Google Drive.