Google Ads Specialist (AI)

Location: Remote

Company

Digital department focused on managing and improving paid advertising campaigns for clients.

What you will do

• Plan, launch, manage, and optimize Google Ads campaigns across Search, Display, YouTube, Shopping, and Performance Max.
• Conduct keyword research, audience targeting, ad copywriting, bid adjustments, budget allocation, and A/B testing.
• Use AI-powered strategies and tools such as smart bidding, predictive audience targeting, ChatGPT, and Gemini.
• Track KPIs and conversion data using Google Ads, Google Analytics, Looker Studio, Google Tag Manager, and related platforms.
• Prepare performance reports, forecasts, budgeting guidance, and actionable recommendations for clients.
• Collaborate with internal teams, improve landing-page performance, troubleshoot policy issues, and support operational improvement initiatives.

Requirements

• Mid-level experience in digital advertising or Google Ads campaign management.
• Strong analytical skills and data-driven decision-making.
• Excellent communication and interpersonal abilities.
• Highly organized and detail-oriented, including proficiency with digital collaboration tools such as Google Drive and Asana.
• Collaborative mindset with a proactive approach.
• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.

Nice to have

• Hands-on experience with Search, Display, YouTube, Shopping, and Performance Max campaigns.
• Google Ads Certification.
• Experience using AI tools for ad copy generation and campaign optimization.
• Track record of improving ROAS, CPC, and CPA.

Culture & Benefits

• Remote full-time work.
• Participation in cross-functional projects focused on innovation, automation, and operational excellence.
• Opportunities to share digital marketing knowledge and support continuous team learning.