Performance Marketing Manager (Google Ads)

Location: Remote from South Africa, the Philippines, or Zimbabwe. Working hours: U.S. business hours.

Company

hirify.global is hiring for a client seeking a performance marketing specialist to manage paid customer acquisition and drive profitable growth.

What you will do

• Manage and optimize Google Ads, Meta Ads, LinkedIn Ads, and other paid advertising channels.
• Develop campaign structures, targeting, audience strategies, and budget allocation plans.
• Monitor CAC, CPL, CPA, ROAS, conversion rates, and campaign pacing.
• Test creatives, messaging, audiences, and landing pages to improve acquisition efficiency.
• Implement and validate conversion tracking and attribution.
• Prepare weekly and monthly performance reports and collaborate with creative, sales, and leadership teams.

Requirements

• 3+ years of performance marketing or paid media experience.
• Hands-on expertise with Google Ads and Meta Ads.
• Experience managing meaningful paid advertising budgets.
• Strong understanding of ROAS, CAC, CPL, CPA, conversion tracking, attribution, and campaign optimization.
• Demonstrated success improving ROAS or customer acquisition efficiency, with strong analytical and data-driven decision-making skills.
• Strong written and verbal English communication and the ability to manage campaigns independently.

Culture & Benefits

• Fully remote work arrangement.
• Work during U.S. business hours.
• Hands-on ownership of paid acquisition strategy, optimization, reporting, and campaign scaling.

Hiring process

• Initial screening call.
• Spark Hire video interview followed by a recruiter interview.
• Client interview, offer, and onboarding.