Digital Marketing Specialist (Google Ads)

Location: United States; remote work during U.S. business hours

Company

hirify.global is hiring for a client seeking a hands-on digital marketing specialist focused on measurable performance across paid, social, and organic channels.

What you will do

• Manage and scale Google Ads campaigns across Search, Display, and Remarketing.
• Conduct keyword research, structure campaigns, write and test ad copy, and optimize budgets, bids, targeting, CPC, CTR, conversions, and ROAS.
• Manage social media engagement, including comments, direct messages, content scheduling, captions, and post optimization.
• Improve SEO through keyword research, metadata, content, internal linking, technical improvements, and content gap analysis.
• Track paid, social, and organic performance using Google Analytics 4 and prepare reports with insights and recommendations.
• Maintain campaign documentation and continuously test and implement performance improvements.

Requirements

• 3+ years of hands-on experience managing Google Ads campaigns.
• 3+ years of experience managing social media platforms.
• Proven SEO experience with SEMrush, Ahrefs, or similar tools.
• Strong understanding of CPC, CTR, conversions, and ROAS, plus experience with Google Analytics 4.
• Strong written communication and copywriting skills.
• Ability to work independently in a remote role during U.S. business hours.

Nice to have

• Experience managing multiple client accounts.
• Background in e-commerce, SaaS, or B2B marketing.
• Experience with A/B testing, conversion rate optimization, or content marketing workflows.

Culture & Benefits

• Execution-focused role with measurable impact and clear accountability.
• Ownership across paid search, social media, and SEO channels.
• Opportunity to work across multiple growth channels.
• Potential progression toward Performance Marketing Manager or Growth Lead.

Hiring process

• Initial screening call.
• Recruiter interview.
• Final interview followed by offer and onboarding.