Performance Marketing Specialist (SaaS)

TL;DR

Performance Marketing Specialist (SaaS): Lead paid user acquisition efforts across B2C and B2B with an accent on SEM, SMM, budget management, and lead generation. Focus on leveraging AI tooling for efficiency, A/B testing new channels, and data-driven optimization to meet growth goals.

Location: Remotely in Brazil, working with teams in Brazil and the United States

Company

SaaS platform for educators to publish and monetize online courses, content, coaching, and B2B employee onboarding/training, part of Hotmart portfolio.

What you will do

• Direct strategy and execution of paid acquisition across B2C and B2B channels
• Manage monthly/quarterly budgets and goals for paid marketing
• Own SEM, SMM, OTT, Reddit, and other paid channels
• Implement marketing automation and advanced tooling for workflows
• Run A/B tests on channels, ad types, messaging, and targeting
• Collaborate with Sales, Product Marketing, Brand & Content teams
• Drive data-backed decisions to achieve paid growth targets

Requirements

• 5+ years of paid marketing experience
• 3+ years owning Paid Search (SEM)
• 3+ years owning Paid Social (SMM)
• Experience owning large marketing budgets (8 figures annually)
• Strong B2C and B2B acquisition experience
• Strong written/verbal communication and project management skills
• Confident in data-backed pushback on low-impact ideas

Nice to have

• SaaS experience

Culture & Benefits

• CLT contract with full benefits, paid in BRL
• Remote-first culture with flexibility
• In-person events for team bonding, alignment, and celebrations
• Part of global Hotmart portfolio supporting diverse backgrounds
• Equal opportunity employer with accommodations available