Performance Marketing Lead

TL;DR

Performance Marketing Lead (SaaS): Lead paid user acquisition efforts across B2C and B2B with an accent on SEM, SMM, budget management, and AI-driven efficiency. Focus on directing strategy execution, cross-functional collaboration, A/B testing new channels, and data-driven scaling to meet growth goals.

Location: Remote-first (NY office available for local employees)

Company

SaaS platform for educators to publish and monetize online courses, content, coaching, and B2B employee onboarding/training, part of Hotmart portfolio.

What you will do

• Direct strategy and execution of paid acquisition across B2C and B2B channels including SEM, SMM, OTT, Reddit
• Work cross-functionally with Sales, Product Marketing, Brand & Content teams
• Set and manage monthly/quarterly budgets and goals for paid marketing
• Implement marketing automation, advanced tooling, and A/B testing for channels, ad types, messaging, targeting
• Conduct keyword research, measure data/analytics, and drive efficiency with AI and new tools

Requirements

• 5+ years paid marketing experience
• 3+ years owning Paid Search (SEM)
• 3+ years owning Paid Social (SMM)
• Experience owning large marketing budgets (8 figures annually)
• Strong experience in B2C and B2B acquisition
• Strong written/verbal communication, organizational, project management skills
• Confident in data-backed pushback on low-impact ideas

Nice to have

• SaaS experience

Culture & Benefits

• Remote-first culture with flexibility
• In-person events for team bonding, alignment, goal-setting, celebrations
• Dynamic, cross-cultural team
• Equal opportunity employer committed to fair process and diversity