Product Marketing Manager (Healthtech)

TL;DR

Product Marketing Manager (Healthtech): Leading go-to-market strategy for diagnostics and tele-health portfolios with an accent on product positioning and multi-channel campaign architecture. Focus on converting complex health tech features into emotional consumer benefits and synchronizing product vision with marketing execution.

Location: Hybrid in Austin, TX

Company

hirify.global is a digital health company utilizing AI-powered technology and biomarker intelligence to deliver personalized health insights and diagnostics.

What you will do

• Build foundational messaging houses, value propositions, and narrative strategies for new product launches.
• Lead integrated GTM execution across Email, Social, Paid, and Web channels, acting as the General Manager for launches.
• Synthesize data from competitive intelligence, category trends, and consumer research to identify market white space.
• Orchestrate the connection between Product Management and the Marketing organization to maintain product vision.
• Monitor brand health metrics and design integrated programs to strengthen market resonance and sentiment.
• Provide mentorship and build marketing frameworks to elevate the overall team's rigor.

Requirements

• 8+ years of experience in Product Marketing or Brand Management within high-growth B2C environments.
• Proven track record of launching new products or entering new categories via integrated multi-channel campaigns.
• Experience in healthcare, wellness, or regulated consumer goods within a tech-enabled startup environment.
• Must be based in or able to work in a hybrid capacity in Austin, TX.
• Proficiency with GTM tools (Jira, Airtable, Figma, Google Suite) and data visualization software.
• Exceptional communication skills for presenting strategies to executive leadership.

Nice to have

• Experience with B2B or B2BC business models.
• Familiarity with legal and regulatory compliance approval processes.