CRM Manager (Microsoft Dynamics)

TL;DR

CRM Manager (Microsoft Dynamics): Leading the implementation of CRM technology and feature enhancements to strengthen sales, marketing, and service processes with an accent on the Commercial CRM roadmap and data strategy. Focus on optimizing customer journeys, managing a team of specialists, and integrating platforms like CDP and LinkedIn Sales Navigator.

Location: Hybrid (Must be based in the UK, with 2 days a week in the Manchester office)

Salary: £54,300 to £60,700

Company

The largest provider of academic qualifications in the UK, dedicated to advancing education.

What you will do

• Lead the delivery of the Commercial CRM roadmap, focusing on Microsoft Dynamics CRM and connected platforms.
• Manage and develop a small team of CRM and journey specialists.
• Design and implement a new Customer Data Platform (CDP) and integrate tools such as LinkedIn Sales Navigator and Conversational Intelligence.
• Collaborate with Sales, Marketing, Product, and Technology teams to optimize end-to-end customer journeys.
• Develop data-driven segmentation models using behavioural and transactional data to optimize campaign performance.
• Act as the Subject Matter Expert (SME) for customer sales processes across all operational systems.

Requirements

• Proven experience using Microsoft Dynamics CRM in a sales and marketing context.
• Ability to lead and mentor a small team of specialists in a people-first environment.
• Strong skills in using data and insights to inform business decision-making.
• Experience in change management and supporting teams through new ways of working.
• Ability to influence stakeholders up to director level.
• Must be based in the UK and able to work from the Manchester office 2 days a week.

Nice to have

• Demonstrated project management skills.
• Experience with the implementation of marketing automation systems.

Culture & Benefits

• Commitment to professional development, with over 50% of permanent roles filled internally.
• Smart working model providing hybrid flexibility.
• Strong emphasis on diversity, equity, and inclusion.
• Public-purpose driven organization focused on improving education.

Hiring process

• Application via CV and cover letter.
• First stage: Remote interviews (week of May 4th).
• Second stage: In-person interviews in the Manchester office (May 14th).