Product Manager, Decision (Marketplace)

TL;DR

Product Manager, Decision (Marketplace): Optimizing the end-to-end shopper journey from entry point to lead submission with an accent on conversion efficiency and user confidence. Focus on leading experimentation via A/B testing, refining acquisition funnels, and integrating GenAI-powered decision support.

Location: Hybrid (United States, likely Boston, MA)

Salary: $123,000 — $154,000 USD

Company

hirify.global is the largest and fastest-growing automotive marketplace, providing trust and transparency to car shoppers and dealerships.

What you will do

• Own the product vision, strategy, and roadmap for core decision and conversion experiences.
• Optimize the shopper journey from acquisition to lead submission in partnership with Marketing and Performance teams.
• Lead experimentation across high-traffic surfaces using A/B and multivariate testing and behavioral data.
• Partner cross-functionally with Engineering, Design, Analytics, and Brand to launch performance-driven features.
• Identify growth opportunities across paid marketing traffic and SEM-driven landing pages.
• Explore and integrate GenAI applications to enhance vehicle understanding and shopper-dealer connections.

Requirements

• 3+ years of product management experience in consumer-facing, marketplace, or e-commerce environments.
• Proven track record of improving conversion funnels and KPIs on high-traffic surfaces.
• Experience with experimentation, funnel analysis, and iterative delivery.
• Deep collaboration experience with Marketing, Brand, and Attribution teams.
• Analytical rigor and comfort using data to inform prioritization and tradeoffs.
• Must be based in the United States for hybrid work.

Nice to have

• Exposure to GenAI-powered consumer experiences or personalization systems.
• Familiarity with marketing technology and acquisition funnels such as paid search and social.

Culture & Benefits

• Flexible hybrid work model.
• Equity for all employees.
• Comprehensive Total Rewards Package including discretionary bonuses and RSUs.
• Daily free lunch, new car discount, and commuting cost coverage.
• Access to meditation and fitness apps.